SHBC 2025 Track Discussion

Health literacy is a crucial factor influencing patient health behaviors—from how individuals interpret symptoms and follow treatment plans to how they engage with preventive care and make everyday health decisions. For healthcare practitioners, understanding health literacy is essential to supporting behavior change, improving adherence, and enhancing patient outcomes.

As healthcare increasingly incorporates digital tools and platforms, patients are now expected to interpret and act on a growing volume of both reliable and misleading information. This digital shift presents new challenges and opportunities in guiding patient behavior. While the connection between health literacy and health outcomes is well established, less is known about how it drives behavior across diverse cultural and socioeconomic backgrounds, especially in the context of digital health.

This panel brings together leading experts to present research on health literacy and health behaviors, offering insights that are directly relevant to clinical practice. Attendees will gain strategies to better support patients in navigating complex health information, making informed decisions, and sustaining meaningful behavior change.

Invited Panelist: (from left to right)
Professor Kirsten McCaffery, Professor and Director, Sydney Health Literacy Lab, University of Sydney
Professor Gemma Calvert, Professor of Neuromarketing; Deputy Director of Nanyang Centre for Marketing Technologies, Nanyang Business School, Nanyang Technological University
Asst Professor Karen Cheong, Director, Research, Evaluation and Monitoring, Health Promotion Board